South Carolina General Assembly
112th Session, 1997-1998

Bill 52


Indicates Matter Stricken
Indicates New Matter


                    Current Status

Bill Number:                       52
Type of Legislation:               General Bill GB
Introducing Body:                  Senate
Introduced Date:                   19970114
Primary Sponsor:                   Passailaigue 
All Sponsors:                      Passailaigue 
Drafted Document Number:           s-res\passaila\res1114.elp
Residing Body:                     House
Current Committee:                 Ways and Means Committee 30
                                   HWM
Date of Last Amendment:            19970313
Subject:                           Advertising space, agencies may
                                   contract by competitive bidding
                                   process for sale of;
                                   advertisements



History


Body    Date      Action Description                       Com     Leg Involved
______  ________  _______________________________________  _______ ____________

House   19970319  Introduced, read first time,             30 HWM
                  referred to Committee
Senate  19970318  Read third time, sent to House
Senate  19970313  Read second time
Senate  19970313  Committee amendment adopted
Senate  19970312  Committee report: Favorable with         11 SJ
                  amendment
Senate  19970114  Introduced, read first time,             11 SJ
                  referred to Committee

View additional legislative information at the LPITS web site.


(Text matches printed bills. Document has been reformatted to meet World Wide Web specifications.)

COMMITTEE AMENDMENT ADOPTED

March 13, 1997

S. 52

Introduced by Senator Passailaigue

S. Printed 3/13/97--S.

Read the first time January 14, 1997.

A BILL

TO AMEND ARTICLE 1, CHAPTER 9, TITLE 11 OF THE CODE OF LAWS OF SOUTH CAROLINA, 1976, BY ADDING SECTION 11-9-145 SO AS TO AUTHORIZE A STATE AGENCY TO CONTRACT BY THE COMPETITIVE BIDDING PROCESS, FOR THE SALE OF ADVERTISING SPACE, TO PROVIDE FOR THE DISTRIBUTION OF ADVERTISING REVENUE, TO PROVIDE THE REQUIREMENTS WHICH ADVERTISING AND THE SALE OF ADVERTISING MUST MEET, AND TO PROVIDE A PROCEDURE FOR WRITTEN OBJECTION TO ADVERTISING PLACED PURSUANT TO THE PROVISIONS OF THIS SECTION.

Amend Title To Conform

Be it enacted by the General Assembly of the State of South Carolina:

SECTION 1. Article 1, Chapter 9 of Title 11 is amended by adding:

"Section 11-9-145. (A) A state agency may contract to sell commercial advertising space in its publications, buildings, facilities, and on its vehicles, in exchange for cash payment. All money received pursuant to a contract entered into under this section must be deposited to the credit of the advertising contract fund, which is hereby created in the state treasury. Of the money credited to the fund, the state agency or instrumentality that contracted to sell the advertising space must receive forty percent of the revenue generated from the selling of space and reimbursed for expenses incurred directly associated with the contracting process. The remaining funds must be transferred to the general revenue fund.

(B) An advertisement displayed in advertising space sold under this section must meet the following restrictions:

(1) it must not promote or oppose any political candidate, issue, or organization;

(2) it must not be libelous and must not promote alcohol or tobacco or any illegal product or service;

(3) it must be tasteful, inoffensive, and not pornographic and must maintain the dignity, decorum, and aesthetics of the place where the advertisement appears;

(4) it must not promote discrimination on the basis of the race, color, religion, national origin, handicap, age, sex, or ancestry of any person;

(5) it must comply with any controlling federal or state regulations or restrictions, and any applicable local zoning or outdoor graphics regulations;

(6) it must clearly indicate the advertiser's identity and state that the advertiser is not the State or any state agency or instrumentality; and

(7) it must clearly indicate that the State does not endorse the product or service promoted by the advertisement and makes no representations about the accuracy of the advertisement or the quality or performance of the product or service promoted by the advertisement.

(C) Contracts entered into under this section must be awarded only by competitive bidding and to the highest bidder. A contract may be entered into only if there is a reasonable anticipation that the contract will produce a profit for the State or the contracting state agency or instrumentality. No state agency may publish any document, construct any building or facility, or purchase any vehicle for the purpose of displaying advertisements if the publication, construction, or purchase is unnecessary to the ordinary conduct of its official duties. No state agency or instrumentality may erect any freestanding outdoor billboard or sign pursuant to this section, except that to the extent allowed by federal law the Department of Transportation may erect at each roadside rest area under its control not more than three freestanding outdoor signs, each having a surface area for advertising space not exceeding forty square feet.

(D) No state agency may artificially inflate expenses in connection with any contract entered into under this section.

(E) No person has a cause of action against the State or any state agency because of the content of or any representation made in an advertisement authorized by a contract entered into under this section.

(F) Upon the filing of a written objection by any individual that an advertisement placed pursuant to this section violates the restrictions on advertisements set forth herein or by any other provision of law, the board of the respective agency shall make a determination regarding the alleged violation. If the board determines that the advertisement violates the restrictions, it shall notify the state agency or instrumentality that sold the advertising space of the violation. The agency or instrumentality shall then take appropriate steps to promptly correct the violation.

(G) Not later than the thirty-first day of January of each year, the board of each agency selling advertising space shall submit a report to the Governor, the President of the Senate, and the Speaker of the House of Representatives describing the opportunities for and results of sales of commercial advertising space by that agency.

(H) Institutions of higher education, the South Carolina Department of Parks, Recreation and Tourism, and agencies or programs which receive no state appropriated general funds are exempt from the provisions of this section.

(I) Advertising is not permitted in or on the State House, the State House grounds, the office buildings located on those grounds, or the area designated as the capitol complex."

SECTION 2. This act takes effect upon approval by the Governor.

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