South Carolina Legislature


 

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H 5063
Session 121 (2015-2016)


H 5063 Concurrent Resolution, By Limehouse and Gilliard
 A CONCURRENT RESOLUTION TO MEMORIALIZE THE UNITED STATES CONGRESS AND TO
 REQUEST THAT THEY EXPAND THE COMMERCIAL ADVERTISEMENT LOUDNESS MITIGATION
 (CALM) ACTNext TO DEFINE PENALTIES AGAINST COMPANIES THAT FAIL TO COMPLY WITH THE
 PreviousACTNext.

   03/08/16  House  Introduced (House Journal-page 31)
   03/08/16  House  Referred to Committee on Invitations and Memorial
                     Resolutions (House Journal-page 31)



VERSIONS OF THIS BILL

3/8/2016



H. 5063

A CONCURRENT RESOLUTION

TO MEMORIALIZE THE UNITED STATES CONGRESS AND TO REQUEST THAT THEY EXPAND THE COMMERCIAL ADVERTISEMENT LOUDNESS MITIGATION (CALM) PreviousACTNext TO DEFINE PENALTIES AGAINST COMPANIES THAT FAIL TO COMPLY WITH THE PreviousACTNext.

Whereas, many advertisers now design commercial messages to be played at a volume higher than the television show that the viewer is watching; and

Whereas, The United States Congress passed the Commercial Advertisement Loudness Mitigation (CALM) PreviousActNext which requires broadcasters to ensure that television commercials maintain the same volume as entertainment programming in which the ads are contained.

Whereas, the Federal Communications Commission has never publicly cited a company for not complying with the PreviousActNext and no fines or penalties have ever been defined. As a result, many broadcasters have failed to comply with the PreviousActNext. Now, therefore,

Be it resolved by the House of Representatives, the Senate concurring:

That the members of the General Assembly memorialize the United States Congress and request that they expand the CALM PreviousActNext to define penalties against companies that fail to comply with the PreviousAct.

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